Hull KR extend partnership with Oxen
Hull KR is delighted to extend our partnership with technical kit supplier, OXEN until 2030.
The Oxen Sports brand, originally created in Hull, was first seen on Hull KR shirts for the 2020 season. OXEN will sit on all Hull KR teams’ training and playing kits across the 14 teams the club now operates, including Netball, until 2030, cementing its place as the club’s longest-serving technical kit supplier in the Super League era.
Hull KR Chief Executive Paul Lakin is delighted to continue the partnership and said:
“We are excited to be working with OXEN until 2030. The early extension of the deal, previously due to end in 2026 is a reflection of the growth of both the club, and the OXEN brand who continue to go from strength to strength globally.
We are proud to work with such a forward-thinking and innovative partner from our region, and we are delighted to secure their backing for major projects like the Amsterdam Challenge, where they will take significant partnership rights, alongside increased backing of our club and community teams through kit and equipment.
Our retail department continues to grow at pace, and the expertise and support OXEN provide is invaluable on that journey.
OXEN have provided fantastic value, quality and consistency for our supporters, and securing this improved deal will allow us to once again deliver for our loyal supporters. We all look forward to continuing the partnership and watching it grow even further in the coming years.”
Speaking about the partnership extension, Lee Jenkinson, CEO of OXEN said:
“We are delighted to be extending our partnership with Hull KR, having worked with the club since 2017, we’ve seen the phenomenal journey the club has gone on.
We are proud the OXEN brand has been involved is so many iconic moments on the pitch in recent years, from the women’s domestic treble to the men’s last-minute winners, drop goal Semi-Final drama, playoff wins and more. OXEN is engineered to inspire and made for every moment, and we certainly hope there’s lots more to come during this partnership.
We particularly enjoy our relationship with Hull KR, who are an ambitious and creative club, that share many of our core values. We are able to continually and constructively challenge each other to push the boundaries and develop in new areas which take us in different direction.
We undoubtedly learn from each other, and make each other’s business stronger in the collaborative way we work together. I cannot wait to see how far this partnership, and this club can go before the end of 2030.”