Club Doncaster Extends Partnership with Oxen

Doncaster Rovers are delighted to announce an eight-year extension to their partnership with Elite Pro Sports, securing their Oxen brand as the official kit manufacturer for Doncaster Rovers, Doncaster Rovers Belles, and Doncaster Rugby League until the summer of 2033.

The extended agreement will also see Elite Pro Sports continue to operate the club store, providing fans with a wide range of official merchandise. Now combined with the box office, this integration offers fans access to merchandise and tickets seven days a week.

This long-term partnership will bring significant financial benefits to the club, with the potential for further growth should Doncaster Rovers secure promotion from League Two. Beyond the financial advantages, the partnership includes a dedicated fan engagement clause. Doncaster Rovers and Elite Pro Sports will collaborate on an annual joint project designed to enhance the fan experience and positively impact the Doncaster community.

Shaun Lockwood, Chief Commercial Officer at Doncaster Rovers commented “Since joining forces with Oxen, our retail operation has gone from strength to strength, with the quality of design, retail products and the service offering to supporters receiving brilliant feedback from supporters and all the players who have worn the ranges during the last five years.

It is based on this strong feedback that we’ve been excited to extend our partnership with Oxen and to do so for the long term.  The 8 year extension will make this one of the clubs longest serving commercial partnerships and gives both organisations a certainty and commitment to be able to make decisions that can benefit supporters over the long term”

Lee Jenkinson, CEO at Oxen Sports said “We are delighted to continue our partnership with Doncaster Rovers, Doncaster Rovers Belles and Doncaster Rugby League. Our collaboration has always been about more than just providing kits – it’s about enhancing the overall fan experience and giving back to the community. The collaborative working relationship we have with the club has been paramount to the success of the partnership so far and we look forward to expanding this even further over the next eight years which is sure to be a very exciting period for the club!

The club would like to express its gratitude to Elite Pro Sports for their continued support and commitment to Doncaster Rovers, Doncaster Rovers Belles, and Doncaster Rugby League. This extended partnership is a testament to the strong relationship between the two organisations and their shared dedication to excellence and community engagement.