Oxen Sports, a leading provider of high-performance athletic apparel, is thrilled to announce that Dewi Lake, Captain of the Wales Rugby team, has officially joined Oxen Sports as an official athlete. Known for his leadership on the field and commitment to excellence, Lake’s partnership with Oxen aligns with the brand’s vision to support and elevate athletes who embody resilience, skill, and dedication.

Lake has swiftly gained recognition as one of the most promising leaders in international rugby. As the official captain of the Welsh team, his influence extends beyond the game, inspiring fans and young athletes worldwide. By partnering with Oxen, Lake will sport high-quality, performance-driven footwear and apparel tailored to meet the demands of elite athletes, further reinforcing Oxen’s position as a trusted name in global sportswear.

Dewi Lake commented “I’m thrilled to be joining Oxen Sports as an official athlete. Oxen’s commitment to performance and quality is exactly what I look for as a player, and I’m excited to represent a brand that shares my passion for the game and supports players in reaching their full potential. From the initial outset with Oxen, their passion and enthusiasm to work collaboratively with their athletes was something that particularly resonated with me. When you combine that with the comfiest footwear I’ve had the pleasure of wearing, I couldn’t wait to jump on board and look forward to the years ahead.”

Lee Jenkinson, CEO at Oxen Sports added “We’re incredibly excited to welcome Dewi Lake to the Oxen Sports family. Dewi’s talent and leadership make him an outstanding ambassador for our brand. His dedication to the sport and his role as captain inspire not only his teammates but also young athletes worldwide. We’re proud to support Dewi as he continues to make an impact on the international rugby stage.”

Through this collaboration, Lake will be involved in upcoming Oxen campaigns, representing the brand both on and off the field. Fans can look forward to exclusive insights, product collaborations, and appearances as part of this exciting partnership.