Great Britain Ice Hockey announces Oxen Sports as Off-Ice Supplier

Great Britain Ice Hockey are excited to unveil a new clothing and merchandise partnership with Oxen Sports for off-ice apparel.

Oxen Sports are a leading provider of high-performance sports apparel and equipment, committed to delivering innovative apparel that supports athletes across a range of disciplines.

With a focus on quality, performance and style, Oxen partners with top athletes and teams to provide cutting-edge products designed to enhance both comfort and performance.

Oxen already work with a wide range of sports organisations, including football, rugby league and rugby union across both men’s and women’s teams.

The Oxen brand also has an elite group of ‘Oxen Athletes’ who feature across a variety of different sports with Oxen looking after their every need.

As part of the new partnership, Elite Pro Sports, who form part of the company group with Oxen Sports, will take over all retailing provisions for Great Britain Ice Hockey.

Elite Pro Sports specialise in sporting franchises, e-commerce and distribution. With over 30 years’ experience in production, retail and e-commerce in the sporting industry.

Henry Staelens, CEO of Ice Hockey UK, said: “We are thrilled to be announcing this partnership with Oxen Sports.

“Over the years, our fans have always enjoyed and appreciated GB’s merchandise; now feels like the right time to take our range up to the next level in terms of innovation and design capability, as well as our e-commerce operation.

“Oxen’s track record of delivering for major sporting teams is outstanding. We are confident our amazing fans will love the new range, and we will also look to involve them in certain design projects each year.”

Lee Jenkinson, CEO of Oxen Sports, said: “We’re incredibly excited to partner with Great Britain Ice Hockey, a team that embodies passion, dedication and national pride.

“At Oxen Sports, we share those same values, and together, we’re committed to supporting the team’s journey with top-tier performance gear and apparel.

“This partnership is not just about supplying equipment; it’s about being part of the team’s future success and helping them reach new heights on and off the ice. We can’t wait to see what we achieve together.”

The new range of merchandise will go on sale tomorrow.