Oxen Sports Welcomes Rugby Union icon Courtney Lawes as Official Oxen Athlete
Oxen Sports are proud to announce a landmark partnership with one of rugby’s most iconic figures, Courtney Lawes, as their newest official Oxen Athlete. With an unparalleled career that spans over a decade at the top of international rugby, Lawes’ signing marks a monumental step forward for Oxen Sports as the brand continues to strengthen its presence in the rugby world.
Courtney Lawes, a former England and Northampton Saints captain, is celebrated for his exceptional leadership, versatility, and relentless determination on the field. His influence as a global rugby icon and role model makes him the ideal figure to represent Oxen’s commitment to innovation, resilience, and excellence. This partnership signals a bold move for Oxen as the brand aligns with one of rugby’s most respected athletes to lead its journey into new heights of performance footwear.
“Courtney Lawes coming on board as an official athlete is a defining moment for Oxen Sports,” said Lee Jenkinson, Oxen Sports CEO. “Courtney is more than an athlete – he’s a legend of the game whose professionalism and dedication inspire players and fans worldwide. Having Courtney on board, his impact will drive our mission to deliver innovative, performance driven footwear whilst also connecting with rugby communities on a deeper level.”
Lawes will play a central role in shaping the brand’s rugby-focused initiatives. This includes exclusive product collaborations, high-profile campaigns, and appearances that reflect his elite expertise and influence. Together, Oxen and Lawes aim to inspire athletes across all levels and reinforce the brand’s reputation for delivering performance-driven footwear designed for champions.
“I’m delighted to be joining Oxen Sports as an official athlete” said Courtney Lawes. “The brand’s commitment to quality, performance, and innovation was something that impressed me from the initial conversations and has become even more apparent as we’ve worked together in recent months. The plans in place for Oxen in the coming years are something that I was really keen to be a part of and I’m looking forward to sharing this exciting journey with them”
This partnership with Lawes not only cements Oxen’s growing reputation in the footwear market but also reinforces the brand’s ambition to empower athletes at the highest level of performance. By partnering with one of the sport’s most revered names, Oxen Sports is setting a new benchmark for quality, innovation, and engagement within the rugby community.
Courtney wears the Oxen Metasock DNA and you can purchase it by clicking below:
Oxen Metasock AG White/Orange/Plum